For owner-managed businesses in Lancaster & the North West

Scale your business.
Through better processes.

Ready to grow, but unsure what needs to change? Fettle helps you improve the processes behind your people, sales, operations and automation. Start with a review, three clear priorities and a practical 90-day Action Plan.

Find the solution that is right for your business

Business performance Better Decisions, Better Business

Sound familiar?

You want to scale. What needs to change first?

More customers are only part of growth. Your people, sales process and operations need to handle the extra work. We identify the bottlenecks, agree what to improve and help you put the changes into practice.

Your route to growth

Clarity. Momentum. Partnership.

Fettle Clarity

The Fettle Review and a 90-day Action Plan with three key priorities. You lead implementation.

£995 + VAT · one-off

Explore Clarity ↗

Fettle Momentum

Remote implementation advice, a monthly Teams call and check-ins every two weeks.

£495 + VAT per month

Explore Momentum ↗

Fettle Partnership

Hands-on delivery support, one day per month in person and weekly check-ins.

£995 + VAT per month

Explore Partnership ↗

All growth packages start with Fettle Clarity. Its £995 + VAT review fee is separate from monthly Momentum or Partnership support.

The FETTLE Business Review

Six pillars. One clear picture of your business.

The Fettle Review is the starting point for every growth package. It looks across the whole business, then identifies three priorities to support your growth.

Considering a change of ownership? The same Review can support preparing your business for sale or succession, with practical priorities for how it works today.

Financial Performance

Know what the numbers are telling you.

Pricing, margins, cash flow and profitability. Where money is made, where it leaks and what needs to change.

Efficiency

Make the business work better.

Processes, systems and delivery. Reduce wasted time, recurring problems and unnecessary cost.

Team & Talent

Give your people the structure to succeed.

Roles, skills, recruitment and accountability. Help the team perform without every decision coming back to you.

Trading & Sales

Turn opportunities into profitable business.

Sales activity, customer relationships, conversion and retention. Build a repeatable way to win the right work.

Leadership

Create space for better decisions.

Your priorities, management habits and decision-making. Move from constant firefighting to leading with purpose.

Expansion & Evolution

Choose your next move with confidence.

Growth opportunities, business resilience and readiness for change. Decide what to pursue, what to improve and what to leave alone.

See what the review includes

Four ways to work with Fettle.

Tune-Up £49 · Review £995 · Implementation from £495/month · Commercial Director from £1,500/month.
All prices + VAT. Implementation support follows a Business Review.

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Built from experience

Running a business teaches you what the numbers alone don’t.

Sales. People. Pricing. Cash. The decisions are connected.

My advice draws on building and running businesses, including the difficult lessons.

Read Jamie’s background

Experience, not theory

I’ve sat on your side of the table.

I’m Jamie Cottle, founder of Fettle Advisory. I’ve built and run owner-managed businesses, dealing with the decisions, pressure and uncertainty that come with them.

That experience includes CAMROL, which reported £3.94m turnover in the year ended 31 December 2024. Turnover is only part of the story: that year was loss-making. My approach draws on mistakes as well as growth, with a focus on cash, margins and the decisions behind them.

These are historical business results, not Fettle client outcomes. Today, I help owners identify what needs attention and turn it into practical action.

View Jamie on LinkedIn

The Fettle approach

Straight answers. Clear priorities. Practical action.

Get underneath it

We start with an honest look at how the business is working.

Choose what matters most

We identify the decisions and changes that will make the greatest difference.

Move forward

You leave with clarity, priorities and practical actions you can use immediately.

A good fit

Sound
familiar?

You’re putting the work in.
Let’s make it count.

Fresh perspective.
Practical next steps.

There’s more in
the business.

You know it could perform better, but you’re not sure what to fix first.

Find your priorities

Everything comes
back to you.

Growth has brought complexity. You want a business that relies less on you for every decision.

Create more headroom

A decision needs
an outside view.

You’re facing an important choice and want someone experienced to help you think it through.

Decide with confidence

You’re ready
to make changes.

You want straight-talking support, clear actions and someone to help you follow through.

Turn ideas into action

Where should we start?

What needs to work better?

Cash is taking too long to arrive

Look at the gap between doing the work, invoicing it and getting paid.

Sales are growing, but profit isn’t

Understand what is left after the cost of winning and delivering the work.

You need help making things happen

A Fractional Commercial Director is an experienced commercial leader who works with you part-time, helping you make decisions and follow through.

Find the right free business tool

Try a free check: What would a discount cost? · Is completed work waiting to be invoiced?

Before we talk

A few things you might be wondering.

Do I need to know which service I want?

No. Start with the issue you want to work through. We can discuss whether a Business Review, a defined project or ongoing commercial support is the right starting point.

How much does it cost?

The initial 15-minute conversation is free. A focused 30-minute Fettle Tune-Up is £49 + VAT. The Business Review is £995 + VAT, with optional Fettle Momentum at £495 + VAT per month or Fettle Partnership at £995 + VAT per month, charged separately. Fractional Commercial Director support starts at £1,500 + VAT per month. We agree the scope and price before paid work starts.

Can you work alongside my accountant?

Yes. Fettle focuses on commercial decisions and putting improvements into practice. That can include looking at pricing, invoicing, margins and the way work gets done. Your accountant remains the right person for specialist accounting and tax advice.

Do you meet business owners in person?

Yes. I visit clients, with Lancaster and Morecambe the local focus, and work with businesses across Lancashire and the North West. We can agree the right mix of visits and video conversations for the work involved.

Start a conversation

What would make your business better?

Request a free 15-minute conversation with me. Tell me what your business does and the main issue you want to work through. We’ll discuss whether Fettle is a useful fit, with no obligation to buy. You don’t need to complete the Health Check first.

What happens next?

I’ll reply by email to arrange a time. We’ll use the conversation to understand the issue, what you’ve tried and whether I can help. If there’s a fit, I’ll explain the scope and cost before you decide.

A few lines are enough. Please leave confidential accounts or customer information out of this first message.

Scale your business.Through better processes.